Rakuten, Japan’s e-commerce market leader, and JD.com, China’s largest direct online sales company, today announced the signing of an agreement to establish a Rakuten online flagship store on JD Worldwide, JD.com’s cross-border platform.
With the goal of bringing the best Japanese products to Chinese consumers, Rakuten launched a beta version of a new online marketplace on JD Worldwide this month. Plans are underway to expand the merchandise range over time, with an initial focus on categories such as cosmetics, snacks and health food products.
Masato Takahashi, Managing Executive Officer of Rakuten, said, “The new partnership between Rakuten and JD.com will promote cross-border trade by connecting Chinese consumers with authentic and popular Japanese products from a top selection of Rakuten’s merchants from around Japan, both small and large. Rakuten will continue to work to expand our offering to Chinese consumers.”
“This cooperation with Rakuten continues to expand our offer of authentic and high-quality imported Japanese products, which have proven very popular,” said Haoyu Shen, CEO of JD Mall. “Our focus remains on partnering with the most trusted retailers in key overseas markets to meet the growing demand for premium imported products.”
Expansion of the product line-up will continue over the coming months.
Rakuten flagship store on JD Worldwide:
Rakuten, Inc. (TOKYO: 4755) is one of the world's leading Internet services companies, offering a wide variety of services for consumers and businesses with a focus on e-commerce, FinTech, and digital content. Since 2012, Rakuten has been ranked among the world’s ‘Top 20 Most Innovative Companies’ in Forbes magazine’s annual list. Rakuten is expanding worldwide and currently operates throughout Asia, Europe, the Americas and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo, with over 12,000 employees worldwide.
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JD.com, Inc. is China's leading online direct sales company and the country's largest Internet company by revenue. The company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers and a total of 166 warehouses in 44 cities, and in total 4,142 delivery stations and pickup stations in 2,043 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100.
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