Rakuten and Lawson to Collaborate to Launch
Convenience Store Pickup Service

Tokyo, August 25, 2015 - Rakuten, Inc. and Lawson, Inc. today announced that the two companies are collaborating on a pickup service that will allow customers to receive certain products^*1 purchased from the Rakuten Ichiba Internet shopping mall at the 11,299 Lawson convenience stores in Japan^*2. The pickup service will be launched on September 1, 2015.

Customers who purchase certain products from participating stores on the Rakuten Ichiba and select convenience store pickup service as their chosen method of delivery will be able to pick up their products from their Lawson store of choice, 24 hours a day, 365 days a year. By presenting the printed ticket, which can be acquired by inputting the inquiry number and authentication number included in the pickup e-mail from Rakuten Ichiba into a Loppi multimedia terminal located in Lawson stores, or the barcode that can be acquired from the pickup e-mail, customers can easily receive their products at the counter in the store.

As the Internet shopping market grows and the lifestyle of consumers diversifies, Rakuten has introduced a variety of pickup methods to meet the varied needs of its customers, including delivery locker services such as Rakuten Box, and the Hako Post operated by Japan Post. Lawson has built an open platform that allows other businesses to use its stores as a base, by utilizing its network of more than 10,000 stores nationwide for ordering, pickup and delivery.

Going forward, Rakuten and Lawson will strive to provide more convenient services for their customers.

1. Order an eligible product from a participating store on Rakuten Ichiba.
2. Select convenience store pickup as the delivery method, then select the Lawson store at which you would like to pick-up the product.
3. To receive your product, present the printed ticket that can be acquired by inputting the inquiry number and authentication number included in the pickup e-mail from Rakuten Ichiba into a Loppi multimedia terminal located in a Lawson store, or display the barcode that can be acquired from the pickup e-mail at the counter in the store.

*1 In this pickup service, the products will be delivered to the Lawson store by Japan Post. The marchants participating in the service will deliver the products as Japan Post Yu-Pack parcels, and as such only products where the total of the length, width and height are less than 100cm are eligible for the service. Frozen or refrigerated products, products that require payment on receipt (payment of both cost of item and delivery fees), payment on delivery (payment of delivery fees only), or products that the customer wishes to be delivered at a specific date or time are excluded from the service.

*2 As of end of July, 2015. Includes Natural Lawson stores. Excludes Lawson Store 100 stores.