February 6, 2015
  • Rakuten, Inc.
  • Toshiba Corporation

Rakuten Kirei-do-Navi Releases Findings from
Study on Women’s Hormonal Balance in Winter

Tokyo, February 6, 2015 – Rakuten, Inc. and Toshiba Corporation today released the findings of a study and analysis of data derived from the “Basal Body Temperature (BBT) Type Determination” and “Hormone Balance Check-up” features available on the companies’ joint service for women, “Rakuten Kirei-do-Navi,” a basal body temperature tracking service which is synced to a specially designed basal body thermometer.

The BBT Type Determination feature examines a woman’s BBT graph chart based on BBT measurements taken throughout a single menstrual cycle. The shape of the graph corresponds to one of the six BBT types like “Clear two-tier”; “Slow rise”; “Zigzag in high temperature phase”; “Long low-temperature phase”; “Short high-temperature phase” and “Non two-tier.” Furthermore, the “Hormone Balance Check-up” feature analyzes users’ hormone balance based on the BBT Type Determinations made for three successive menstrual cycles. This lets women know their hormonal balance according to a three (3) color system: “Green” indicates a sound hormone balance; “Yellow” indicates an unsteady hormone balance; and “Red” indicates a balance of concern.

During the winter, due to seasonal factors, including the cold, the autonomic nervous system becomes unstable which can lead to the destabilization of the hormonal balance. In this survey, less than 30% of subjects had the ideal “Clear two-tier” type hormone balance, and the majority of people were the “Zigzag in high-temperature phase” type, where the body temperature is unstable and occasionally drops during the high-temperature phase. The results revealed a conspicuous instability in hormonal balance among women in general.

 

Summary of Study Findings

Less than 30% of women in general show the ideal “Clear two-tier” type hormone balance

Examination of the overall BBTtype distribution revealed that women with the ideal “Clear two-tier” type hormone balance had decreased by 6 percentage points from 35.3% in the previous survey (July to September 2014) to 28.8%. Moreover, it was revealed that the most common type, the “Zigzag in high-temperature phase” type in which the body temperature during the high-temperature phase is unstable and occasionally drops, was the same as in the previous survey, and made up roughly 47% of all women surveyed.


The majority of women in the 25-29 age categories were the “Zigzag in high-temperature phase” type


Analysis of the BBT type distribution according to age revealed that the majority of women in the 25-29 age categories were the “Zigzag in high-temperature phase” type, in which the body temperature during the high-temperature phase is unstable and occasionally drops. This had increased by 11 percentage points from the previous survey (October to December 2014).

Women in the “Zigzag in high-temperature phase” type do not secrete the corpus luteum hormone in a stable manner, and tend to find it difficult to become pregnant. Possible causes include stress, lack of a daily routine and poor circulation.


There was an overall increase in the number of women in the “Yellow” range whose hormone balance tends to be unstable

Analysis of the hormone balance color system according to age category revealed that the number of women in the “Green” range had decreased by 4 percentage points since the previous survey (October to December 2014), while the “Yellow” range, indicating an unsteady hormone balance, had increased by 4 percentage points overall. The results showed that the number of women in the healthy “Green” range, in the 40-44 age categories in particular, had decreased by 6 percentage points.


Overview of Study

Area: Japan, Nationwide
Sample population: Women between the ages of 25 and 44
Eligibility: Kirei-do-Navi members between the ages of 25 and 44 who entered their BBT data for at least a set period of time between October 1 to December 31, 2014. Sample size not disclosed. *Data that does not contain Information that can identify individuals was used in the study
Duration: October 1 to December 31, 2014
Implementer: Rakuten Kirei-do-Navi

Reference: The results of the previous survey (July to September 2014) are available at following link: https://kidona.rakuten.co.jp/new/news141024/

*Overall statistical values are calculated by weighting into five-year age groups in Japan between the ages of 25 and 44 (Ministry of Internal Affairs and Communications demographic survey as of October 1, 2013).

The result of the survey and analysis, complete with graphs, are available in Japanese at the following link:
https://kidona.rakuten.co.jp/new/news150206/

*Please note that the information contained in press releases is current as of the date of release.

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