November 5, 2013
  • Rakuten, Inc.

Rakuten Begins Accepting Merchant Applications for Acceptance of JCB, American Express, Diners Club, and Discover using the Rakuten Smartpay Service for Smartphones

Merchant Fees for all Six Major International Credit Card Brands the Same at 3.24%
Merchants Also Receive Next-day Payment for Receivables

TOKYO, November 5, 2013 – Rakuten, Inc. today announced that it began accepting new merchant applications for the acceptance of international credit card brands such as JCB, American Express, Diners Club, and Discover using the Rakuten Smartpay service for smartphones.

Merchants that pass Rakuten’s screening process, as well as two more rigorous acquirer (Rakuten Card and JCB) screenings, will be able to accept JCB, American Express, Diners Club, and Discover, in addition to Visa and MasterCard, using the Rakuten Smartpay service. As a result, the Rakuten Smartpay service will be able to accept all six major international credit card brands for payments.  

In addition, Rakuten Smartpay merchants will pay the same standard merchant fee for all six major international credit card brands of 3.24%, regardless of their sector or scale. Merchants will also receive next-day payment* for their receivables. Both methods will make it easier than ever for the self-employed and small- and medium-sized enterprises to begin accepting credit card payments for their products and services.

After Rakuten and JCB Co., Ltd. concluded their merchant agreement in September 2013, the number of applications for the Rakuten Smartpay service more than doubled (comparing August 2013 to October 2013). Merchant sectors include restaurants and clothing outlets as well as exhibition spaces and major events, indicating that the service is used in many situations and by a variety of businesses. Going forward, Rakuten is committed to increasing the number of merchant stores.


*Merchants will receive next-day payment for their receivables when designating a Rakuten Bank account. Payment will be made on the next business day for accounts with all other banks.

Summary of Rakuten Smartpay Service

■Rakuten Smartpay features:
Low Cost
 -Initial start-up cost: Free
 -Monthly fee: Free
 -Merchant fee: 3.24% for all credit cards

 -Application: The web application, screening, results notification, and shipping of the card reader can be completed in as little as three business days.
 -Processing: Those who specify a Rakuten Bank account for the service can have their charges processed the next day, with no transaction fees. Those who specify a different bank will have payments processed the next business day (a charge of 210 yen will be applied).

 -OS: iOS and 115 Android devices (as of end of October, 2013)
 -Accepted credit cards: Visa, MasterCard, JCB, American Express, Diners Club, and Discover

■Peripheral devices and features:
1. Compact, light-weight receipt printer with Bluetooth connectivity
 -Product name: Mobile Printer SM-S210i
 -Manufacturer: Star Micronics Co., Ltd.
 -Operating Systems: iOS and Android

*Merchants are able to purchase the printer from the merchant administrator screen after they pass the screenings

2. Link with POS register app
 -Name of POS register app: Ubiregi
 -Provider: Ubiregi Inc.
 -Details: Ubiregi is a POS register system for use with iPad that accepts payments and compiles sales data in real time. Ubiregi can be linked with the Rakuten Smartpay app for seamless credit card payments.


*Please note that the information contained in press releases is current as of the date of release.

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