Kobo starts “Take Your kobo
on a Trip with ANA” Campaign

TOKYO, June 14, 2013 –Kobo Inc., a subsidiary of Rakuten Inc. (JASDAQ: 4755) today announced that it has teamed up with All Nippon Airways to run the “Take Your kobo on a Trip with ANA” campaign from June 14 to August 31 for members of the ANA Mileage Club. Participants in this campaign will be eligible to win coupons for use in the kobo eBook Store and ANA Sky Coins that can be used to purchase tickets and tours from ANA. This is the first time for Kobo and ANA to run a campaign together.

ANA Mileage Club members need only to register on the campaign website in order to participate. A lottery will take place, giving 50 people 10,000-yen worth coupons usable to purchase contents in the kobo eBook Store, while 500 people will be awarded 1,000-yen worth coupons. What’s more, those who are not selected in this lottery and who fly on any of ANA’s domestic or international routes during the campaign period will be entered in another lottery to win ANA Sky Coins that will see 30 people offered 10,000 coins, 50 people offered 5,000 coins, and 150 people offered 3,000 coins.

With the new campaign, the two companies are working to spread the joy of eReading through the promotion of eBooks for business and leisure travelers with membership in the ANA Mileage Club.

Moving forward, Kobo will continue joint projects aimed at facilitating a comfortable reading life that can meet the demand of readers.

■Campaign period: 10:00 A.M., June 14, 2013 to 23:59 P.M., August 31

■Eligibility: ANA Mileage Club members *Entry into the campaign requires a Rakuten ID.

■URL: https://kobo.rakuten.co.jp/event/camp-ana201306/

■Outline of Campaign;

・How to participate
ANA Mileage Club members simply need to enter in their 10-digit customer number on the campaign page.

・Prizes
Through a lottery, 50 people will win 10,000-yen coupons usable in the kobo eBook Store, while 500 people will win 1,000-yen coupons.

・Two chances to win
Customers who fly on any of ANA’s domestic or international routes during the campaign period will be eligible to win ANA Sky Coins. Thirty people will win 10,000 coins, 50 people will win 5,000 coins, and 150 people will win 3,000 coins.