August 23, 2011
  • Rakuten, Inc.

Rakuten and 47 volunteer Rakuten Ichiba stores to Sponsor “Tentou” event for repose of souls, organized by Kansai Yamamoto

Rakuten, Inc. (“Rakuten,” Chairman and CEO: Hiroshi Mikitani, Head Office: Shinagawa-ku, Tokyo) will sponsor the “Tentou” (sky lantern) event for the repose of victims who had perished in the Great East Japan Earthquake. The event is organized by Japanese well-known designer, Kansai Yamamoto, and will be held on September 10th at Soma City, Fukushima Prefecture.

“Tentou” is a memorial event organized by Kansai Yamamoto. During the event, lanterns are lit and sent high into the air, and participants mourn for those who had perished in the Great East Japan Earthquake that struck on March 11th together with the families, friends, and acquaintances of the victims. With the message “HEAD UP! LET’S GO!,” the event aims to send prayers and cries of encouragement not only to Soma City, Fukushima Prefecture, which incurred serious damage in the earthquake, but also to disaster victims around the world, including Bali (Indonesia) which was affected by the Sumatra Earthquake, and Kiev (Ukraine), which was affected by radioactive fallout from the Chernobyl Nuclear Power Plant accident.  

Videos of the event will be transmitted worldwide via the Internet and projected on large screens at each event venue.  

In conjunction with the “Tentou” event and in cooperation with the “Sakura Project,” charity T-shirts designed by Kansai Yamamoto will be available for sale. The “Sakura Project” (*) is a reconstruction support group established by volunteers from Rakuten Ichiba stores. All profits from the sale of the T-shirts will be donated to Soma City, Fukushima Prefecture.

Sponsor for the Great East Japan Earthquake “Tentou” event for repose of souls

1. Overview of “Tentou”

<Soma City>
・Date: September 10, 2011 (Saturday) 18:30 - 19:30
・Venue: Special area in Matsukawaura Bay (119 Oikawa Obama, Soma City, Fukushima Prefecture) *Admission is limited
・Participants: Approximately 1,000 (Residents of Soma City)
*For administrative reasons, participation is limited only to residents who have registered prior to the event.

・Date : August 20, 2011 (Saturday) (Event has concluded)
・Venue : TAMAN BHAGAWAN BALI, Bali Island, Indonesia
・Participants : Approximately 800 (Bali residents and members of the Bali Japan Club)

・Date : September 4, 2011 (Sunday)  Scheduled for evening
・Venue : Arrangements are being made for the event to be held in Kiev, by the Dnieper River (scheduled)
・Participants: Approximately 800 (Kiev residents and members of the local Japanese association)

2. Sale of charity T-shirts
*All profits from the sale of the T-shirts will be donated to Soma City, Fukushima Prefecture.

Product  : Original T-shirt designed by Kansai Yamamoto
Price    : 5,000 yen per T-shirt (includes tax and shipping)
Color    : Red
Size     : Only M will be available for sale
Retailers : 47 Rakuten Ichiba stores participating in the “Sakura Project” (*)
Sale period : August 23, 2011 (Tuesday) 10:00 ~ September 9, 2011 (Friday) 9:59       *While stocks last
Quantity available              : 200 T-shirts

(*)Of all the stores participating in the reconstruction support group “Sakura Project,” set up by volunteers from Rakuten Ichiba stores, 47 stores are involved in the sale of the charity T-shirt. The “Sakura Project” is operated based on the concept, “Value the connections between people, and work together to revitalize Japan.”

■About Rakuten Social Responsibility Project
Rakuten tackles with a variety of social responsibility activities based on the four concepts: “The Future of Japan,” “Energy that is Friendly to Both People and the Environment,” “Conservation in Consideration of the Environment,” and “Creating Value to Society through our Main Businesses.”

Please access to the following URL for more details:

*Please note that the information contained in press releases is current as of the date of release.

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