April 8, 2011
  • Rakuten, Inc.

Rakuten Ichiba Launches Project to
Support Local Tohoku Specialties

- “Revitalize Japan! Support Tohoku Food!” -

Rakuten, Inc. (“Rakuten,” Chairman and CEO: Hiroshi Mikitani, Head Office: Shinagawa-ku, Tokyo) today launched a dedicated page on its online shopping mall “Rakuten Ichiba” to promote local Tohoku food products that the region specializes in. The page is titled “Revitalize Japan! Support Tohoku Food!” and underlines Rakuten’s support for the recovery of areas affected by the Tohoku Pacific Offshore Earthquake. To kick off the project, users will be able to quickly search for local specialties unique to the Tohoku region.

“Revitalize Japan! Support Tohoku Food!” was launched in response to requests from many Rakuten members, with the aim of creating opportunities for Rakuten Ichiba shoppers around Japan to actively purchase local Tohoku specialties. Specifically, users will be able to search from among 40 categories of local specialties (such as vegetables, meats, rice, seafood, and dairy products) from the Tohoku region, including products from Miyagi and Fukushima prefectures.

Prior to this initiative, Rakuten had been working hand in hand with local governments to showcase local specialties from all parts of Japan and to disseminate seasonal information through “Machi-Raku,” a project aimed at revitalizing Japan. Now, Rakuten aims to contribute to the recovery of the entire Tohoku area through the “Revitalize Japan! Support Tohoku Food!” initiative, by promoting Tohoku’s local specialties to Rakuten shoppers.

Furthermore, Rakuten Ichiba will launch a special site “Revitalize Japan! Tohoku Hometown Specialty Fair” on 12 April (Tuesday), which aims to provide support for producers and retailers in the Tohoku region by bringing together stores based in the region.

Moving forward, Rakuten will continue to work together with its member stores and users and will make all efforts to support Tohoku’s recovery.



Overview of the “Revitalize Japan! Support Tohoku Food!” Website

■Date of launch: April 8, 2011

■URL: http://event.rakuten.co.jp/area/special/sanchoku/tohoku/

■Searchable products: About 40 product categories, such as vegetables, meats, rice, seafood, fruits, dairy products, and water.



*Please note that the information contained in press releases is current as of the date of release.

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