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Rakuten Innovation

The latest insights and news about Rakuten innovation and entrepreneurship.

Mickey Mikitani: The age of agentic AI has arrived

“This year, we’ve renamed our flagship event from Rakuten Optimism to Rakuten AI Optimism, reflecting our belief that AI is fundamentally transforming the world.” Kicking off the sixth iteration of Rakuten’s biggest annual business conference, Rakuten Group Chairman and CEO Mickey Mikitani had a clear message: artificial intelligence is not a trend, but a foundational …

August 7, 2025
Rakuten AI: Our agentic future starts here

At the 2025 Rakuten AI Optimism conference, Rakuten took another bold step into the future with the full-scale launch of Rakuten AI, a new cutting-edge AI agent geared to reshape how users interact with the Rakuten Ecosystem. “We are on a journey of AI innovation,” shared Rakuten Group Chief Data & AI Officer Ting Cai …

August 27, 2025
Rakuten Monkeys Delight Fans with Taiwan Championship

The Rakuten Monkeys are the newest champion sports team of the Rakuten Group, having won the Taiwan Series baseball championship in a dramatic extra-innings victory! In this video, catch thrilling game highlights and post-game celebrations, including the spectacular parade through the team's home city of Taoyuan, and hear directly from enthusiastic fans and key team representatives, showcasing the incredible spirit and unity of the Rakuten Monkeys in their moment of triumph.

November 13, 2025

BLOG
July 25, 2025

Rakuten raises its hand to help alleviate Japan’s rice shortage

VIDEO
July 24, 2025

Summer Japanese Culture in the Office: Smile Summer Days 2025

VIDEO
July 11, 2025

Rakuten Announces Response to Hometown Tax Point Granting Ban

VIDEO
July 2, 2025

Touring Rakuten Mobile Park Miyagi's Innovative Fan Experiences

VIDEO
June 30, 2025

Challenges and Bonds: Connections with People Met at Rakuten

VIDEO
June 27, 2025

Rakuten Mobile Announces "Rakuten SAIKYO U-NEXT" Package

BLOG
June 26, 2025

Rakuten accelerates development with Claude Code

BLOG
June 25, 2025

iGrow: Young Rakutenians empower new investors in Japan

BLOG
June 18, 2025

Better together: Rakuten Mobile and partners unite to enhance disaster response

VIDEO
June 18, 2025

Rakutenians Unite, Experience, and Cheer at Rakuten Super Baseball Game 2025

VIDEO
June 16, 2025

Rakuten Rises to the Challenge: Deliver Japanese Rice Quickly and Affordably!

BLOG
June 10, 2025

Why are Japan’s global residents choosing Rakuten Mobile?