Commerce & Marketing COMPANY

Provides shopping, leisure and lifestyle services to make daily life more convenient and enjoyable. 

Services

Japan

Rakuten Ichiba

Internet shopping mall

Core legal entity: Rakuten Group, Inc.

Rakuten Fashion

Online brand fashion store

Core legal entity: Rakuten Group, Inc.

Rakuten Books

Online book, CD & DVD store

Core legal entity: Rakuten Group, Inc.

Rakuten 24

Daily necessities sales service

Core legal entity: Rakuten Group, Inc.

Rakuten Seiyu Netsuper

Online grocery delivery service by Rakuten Group, Inc. and Seiyu GK.

Core legal entities:Rakuten Group, Inc., Seiyu GK.

Rakuten Bic

Electronics e-commerce site by Rakuten Group, Inc. and BIC CAMERA INC.

Core legal entities:Rakuten Group, Inc., BIC CAMERA INC.

Rebates

A point-back service offering Rakuten Points for shopping on various affiliated official online stores

Core legal entity: Rakuten Group, Inc.

Rakuten Rakuma

C2C marketplace app where users can purchase unneeded items from other users, as well as second-hand products from dealers

Core legal entity: Rakuten Group, Inc.

Rakuten SUPER LOGISTICS

Distribution and fulfillment services for Rakuten Ichiba merchants and Rakuten Group services

Core legal entity: Rakuten Group, Inc.

Rakuten Drone

Drone / UGV Delivery Service

Core legal entity: Rakuten Group, Inc.

Rakuten Travel

An online travel reservation service available worldwide, including Europe, the U.S. and Asia.

Core legal entity: Rakuten Group, Inc.

Rakuten Travel Experiences

A booking service offering tours, activities, tickets and other travel experiences in Japan and internationally.

Core legal entity: Rakuten Group, Inc.

Vacation STAY

Vacation rental and accommodation booking site by Rakuten & LIFULL

Core legal entity: Rakuten LIFULL STAY, Inc.

Rakuten STAY

Accommodation facilities brand for vacation rentals

Core legal entity: Rakuten LIFULL STAY, Inc.

Rakuten Car

Automotive service brand such as purchase and sale of cars, car washing, and vehicle inspection

Core legal entities: Rakuten Group, Inc., Rakuten Car, Inc.

Rakuten CarShare

A car sharing reservation service offered by Rakuten and its partner car sharing companies. Features include a fee system based on the amount of time a vehicle is used and the distance driven, as well as a simple and flexible booking system.

Core legal entity: Rakuten Group, Inc.

Rakuten GORA

Online golf course reservations

Core legal entity: Rakuten Group, Inc.

Rakuten Magazine

Online magazine subscription service offering more than 250 publications in 11 genres

Core legal entity: Rakuten Group, Inc.

Rakuten RAXY

A monthly subscription beauty-box service with items selected by beauty specialists

Core legal entity: Rakuten Group, Inc.

Rakuten Beauty

Online beauty salon search and reservations

Core legal entity: Rakuten Group, Inc.

DREAM Business

Internet leisure services affiliated with public agencies and regional governments

Core legal entity: Rakuten Group, Inc.

Rakuten regional revitalization

Working with local governments across Japan to discover solutions to the issues they face through the use of a diverse selection of Rakuten Group services.

Core legal entity: Rakuten Group, Inc.

Vissel Kobe

Professional soccer team business

Core legal entity: Rakuten Vissel Kobe, Inc.

Tohoku Rakuten Golden Eagles

Professional baseball club business

Core legal entity: Rakuten Baseball, Inc.

Rakuten Super Mini Job

Crowd sourcing service that assigns simple tasks such as market research and data sorting to Rakuten members

Core legal entity: Rakuten Group, Inc.

Rakuten Super Point Screen

Advertisement delivery app for smartphones with which Rakuten members can earn Rakuten Super Points

Core legal entity: Rakuten Group, Inc.

Rakuten Pasha

Advertising service which allows businesses to reward customers with Rakuten Super Points for their in-store purchases

Core legal entity: Rakuten Group, Inc.

Rakuten Insight

Internet market research services

Core legal entity: Rakuten Insight, Inc.

LinkShare

Online marketing solutions including affiliate marketing

Core legal entity: LinkShare Japan K.K.

Rakuten Marketing Platform

Providing full funnel ad and marketing products

Core legal entity: Rakuten Group, Inc.

Rakuten Data Marketing

Providing marketing solutions utilizing big data

Core legal entity: Rakuten Data Marketing, Inc.

Rakuten Data Solutions

Reserch and development of new data solutions

Core legal entity: Rakuten Data Solutions, Inc.

Rakuten SQREEM

Developing and providing digital marketing solutions built on AI-based behavioral pattern analysis

Core legal entity: Rakuten SQREEM, Inc.

Global

Rakuten Travel

Online travel reservations

Core legal entity: Rakuten Group, Inc.

Viber

Global mobile messaging service

Core legal entity: Viber Media S.a.r.l.

Rakuten Advertising

Digital marketing and advertising service with rich consumer insights that helps brands reach new customers and sustain loyalty

Core legal entity: Rakuten Marketing LLC dba Rakuten Advertising

Rakuten Kobo

Global eBooks, audiobooks, eReader and eReading app

Core legal entity: Rakuten Kobo Inc.

Rakuten VIKI

Global video-on-demand service providing content translated by a volunteer community of fans

Core legal entity: Viki, Inc.

Rakuten Insight Global

Global internet market research services

Core legal entity: Rakuten Insight Global, Inc.

Americas

Rakuten

Membership-based online cash-back site in the U.S.

Core legal entity: Ebates Inc. dba Rakuten

Rakuten Intelligence

With the most complete view of the online consumer, Rakuten Intelligence helps clients to understand the forces driving the digital economy

Core legal entity: Rakuten Intelligence, Inc.

Europe

Rakuten

Online shopping in France

Core legal entity: Rakuten France

Rakuten

Membership-based online reward site in the U.K., Spain and Germany

Core legal entity: Rakuten Europe S.a.r.l.(English, Espanol, Deutsch)

Asia Pacific

Taiwan Rakuten Ichiba

Online shopping in Taiwan

Core legal entity: Taiwan Rakuten Ichiba, Inc.