Rakuten and Lawson's Delivery System Enhances Regional Shopping Environment

October 10, 2017
by RNN

On October 6, 2017, Rakuten and Lawson held a joint press conference at the Palace Hotel Tokyo.
==> Press release

Through this collaboration, products are delivered by specialized mobile sales vehicle and drone based around the Lawson store in Odaka ward, Minamisoma City, Fukushima Prefecture. This initiative, combining drone delivery and convenience store mobile sales, is the first of its kind in Japan, and the joint press conference to announce the launch attracted a large media turnout.

- What kind of Lawson products are delivered by drone?
- How did the locals react to the sight of drone delivery?!

Be sure to check out the video!

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