Peak Shopping Season for Rakuten France Boosted by Hi-tech Additions

February 7, 2024
by RNN

The holiday shopping season was bigger than ever for Rakuten France in 2023, as it enjoyed the No.2 market share nationally on Black Friday. In this report, we examine the factors behind this success, including new partnerships with major electronics retailers and the introduction of a new AI-powered chatbot to answer customer inquiries. We also share findings from the company's annual "Christmas Barometer" survey of consumer behavior in France, including a growing trend towards buying second-hand products as Christmas gifts.

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