Business Topics：Rakuten Mobile: Democratizing the Cellular Industry
Democratizing the Cellular Industry
Creating the world’s first end-to-end-network and creating a revolution in the industry
Rakuten Mobile, Inc. began offering MNO (Mobile Network Operator) services in October of 2019. It was able to drastically decrease costs related to equipment investment and operations by creating the world’s first end-to-end fully virtualized cloud-native network. Because its cloud network separates hardware and software and doesn't rely on dedicated equipment, it can be easily substituted in the event of a disaster or server problem. This reduces the risk of communication failures. But what kinds of changes could a cellphone network with these characteristics bring to the cellular industry? In this section, we will focus on the possibility of Rakuten Mobile becoming the 4th major carrier in Japan.
Drawing a line between existing cellphone carriers by creating an MNO that meets customers’ demands
An environment that allows for staff to realize their ideas and improve their careers
A workplace filled with the desire to make history
One of the appeals of working for Rakuten Mobile is the uniqueness of Rakuten Group. The Rakuten Group is currently expanding its economic sphere out in the world by partnering with a variety of companies through Rakuten Points, etc. However, Rakuten Mobile Shops provide Rakuten Mobile with a unique offline point of contact with customers, and the number of stores in Japan continues to grow. Having the opportunity to come into direct contact with end-users at these stores means that, despite being an IT company, direct comments from consumers can be put to direct use by store and logistics management. Being able to hear feedback from customers - such as how they like being able to use Rakuten Points to decrease their monthly cellphone bill - means that it is possible to feel the direct benefits of these policies, making for an even more rewarding career.
Working for a business that will revolutionize the cellular industry is a once-in-a-lifetime opportunity. Although Rakuten Mobile is a major business, it has the spirit of a venture company and, even compared to other Rakuten Group companies, requires its employees to think like they’re a member of a startup. With its MNO services set to commence shortly, it is the ideal environment for employees who can quickly and independently implement new ideas. Working at Rakuten Mobile will allow you to share in the exhilarating feeling of transforming an industry and creating a business that can serve millions, all while growing as an individual. These are just some of the positive experiences that Rakuten Mobile will continue to provide to its employees.