Business Topics：Rakuten Energy
Maximizing synergy amongst the Rakuten Group to revolutionize the energy industry and change our customers’ lives
Rakuten Group announced the launch of Rakuten Denki in November 2018, becoming a fully-fledged entrant in the retail electricity market. The energy industry is facing many large changes related to the spread of decentralized electricity and digitization.
But how can Rakuten empower society through updating this industry for the future? This section introduces Rakuten Energy, Inc., which aims to revolutionize the future of electricity for its customers and produce new value in the field, as well as the company’s future plans.
Leading a revolution in the energy market as the retail electricity market expands
Creating new empowerment amongst societal infrastructure through digitization of energy and synergy amongst the Rakuten Group.
With the spread of distributed power resources such as solar, storage batteries, and electric vehicles, progress is expected to be made towards controlling and optimizing power supply and demand using virtual power plants (VPPs).
At present, Japan’s electrical supplies are still reliant on large-scale power plants. However, in the future, it’s believed that VPPs will allow for power produced by individual households to be bundled together. This power will then be able to be reciprocally traded between customers.
Rakuten Energy, Inc. aims to establish a new power platform by utilizing Rakuten Groups’ IT technologies and big data.
The combination of energy and IT contains unlimited possibilities.
Rakuten Energy, Inc. will maximize synergy with the Rakuten Group to provide empowerment through societal infrastructure.