Business Topics：Rakuten TV
Combining powerful, unique content with Rakuten’s assets to create a streaming service like no other.
In 2017, as part of its efforts to improve the brand power of its streaming services, Rakuten SHOWTIME changed its name to Rakuten TV. Since then, it has begun to offer unique and powerful content such as the Rakuten NBA Special and the Rakuten Pacific League Special, working hard to improve user satisfaction. What distinctive Rakuten-style characteristics is it using to become a top-performing video streaming service? Here we will introduce its strengths and some future plans for the service.
Improving user mobility within the Rakuten economy by linking Rakuten Points and big data.
Increasing viewer interest by pursuing new experiences
Rakuten TV offers a variety of unique content, including the program Nogiten, which featured members from the Nogizaka46 idol group. There is a diverse range of employees involved in planning and proposals for the service. Staff with skills such as development, business strategy, marketing, UI/UX, and content procurement work together to bring new excitement to our customers every day. The team also includes professionals who have worked for TV stations and distribution companies. All of the service’s staff aim to realize a viewing experience that can only be achieved through Rakuten TV.
As well as offering video content, Rakuten TV is also aiming to increase the level of interest in the content itself. Rakuten NBA Special currently provides the only live broadcast of NBA games in Japan with real-time Japanese commentary. Rakuten TV aims to enliven basketball culture in Japan as the only company with live streaming rights for NBA matches. The American NBA Dream Team will come to Japan for the Tokyo 2020 Olympics. There is the possibility that this could lead to increased interest in NBA in Japan, such as when Michael Jordan was playing for the original Dream Team in the 1990s. Considering that there is now a second, active Japanese NBA player, this is the perfect timing for such a phenomenon. Rakuten TV will continue to deepen its relationship with the NBA, aiming to create increased interest and viewership through the distribution of unique content.
From content planning and proposals, through to completely revitalizing the market, Rakuten TV offers unlimited possibilities to those who want to take on new challenges.