AI Revolutionizes Search Tech for Rakuten E-Commerce

March 18, 2024
by RNN

To improve the relevancy of product searches on its e-commerce platforms, Rakuten is implementing an AI-powered deep learning technology called semantic search. This technology enables understanding of a search query's meaning rather than just matching keywords. The first platforms to utilize semantic search are Rakuten Fashion and Rakuten Ichiba, with an immediate impact including no-match searches being reduced to less than 1%.

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