PriceMinister Goes Global with Rebrand to Rakuten France

August 31, 2018
by RNN

PriceMinister was acquired by Rakuten in 2010, though despite numerous attempts and considerations to rebrand to Rakuten, the decision had been deferred. In March 2018, the rebrand was finally initiated.
In this video, we explore the journey PriceMinister has taken to rebrand to Rakuten France.

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Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
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