PriceMinister Goes Global with Rebrand to Rakuten France

August 31, 2018
by RNN

PriceMinister was acquired by Rakuten in 2010, though despite numerous attempts and considerations to rebrand to Rakuten, the decision had been deferred. In March 2018, the rebrand was finally initiated.
In this video, we explore the journey PriceMinister has taken to rebrand to Rakuten France.

About Rakuten News Network

Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.

We use cookies to help provide you with the best possible online experience. Please read our Cookie Policy for more details about the use of cookies. By continuing to use this site, you agree that we may store and access cookies on your device. Close