PriceMinister Goes Global with Rebrand to Rakuten France
- August 31, 2018
- by RNN
PriceMinister was acquired by Rakuten in 2010, though despite numerous attempts and considerations to rebrand to Rakuten, the decision had been deferred. In March 2018, the rebrand was finally initiated.
In this video, we explore the journey PriceMinister has taken to rebrand to Rakuten France.
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