Rebates Boosts Synergy Between Ebates and Rakuten

July 27, 2017
by RNN

In December 2015, Rakuten launched the online "point back" website Rebates in Japan. Rebates is modeled after the US-based online "cash back" website Ebates, which now operates in 5 countries worldwide and is also part of the Rakuten Group. Using Rebates, you can earn Rakuten Super Points by shopping outside of Rakuten Ichiba, on over 2501 well-known e-commerce sites and official brand websites including Apple, JAL and GU.
In this report, RNN looks at how Rebates is combining the US-originated best practices of Ebates with the know-how of Rakuten Ichiba to develop its service, introducing elements from each such as effective tools and page design.
1. As of May 23, 2017

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