Creative Topics：ReX: Rakuten Experience
ReX: Rakuten Experience
Rakuten Experience (ReX) is the collective term of initiatives that include creating systems that can provide better UX, and spreading the customer-oriented perspective across the whole of the Rakuten Group. The aim is to widely provide experiences that enhance Rakuten's appeal to users.
Visualizing business contributions through design
Conversion ratio (CVR) for new registrations from smartphones increase by 12.7% online and 24.6% through the app
The UX Design Group for Rakuten's beauty business has restructured the disorganized design based on the ReX Design System, which unifies the foundations for UI design, and built a unique Design System for the business department. As a result, the number of man-hours has been reduced by about one-third from before.
What is the "Design System" that is responsible for enhancing the sophistication of design?