Creative Topics：UX Research Room
A space for learning about and sharing the genuine opinions of customers
The UX Research Room was established in 2013. It was first introduced as a space for learning about and sharing the genuine opinions of customers by inviting users into an interview room, observing how they use websites and apps, and speaking and listening to them. Next to the interview room, an adjoining observation room that could accommodate 30 people and equipped with large display screens was built. Employees holding various jobs and responsibilities conduct such user research in real-time, engage in on the spot reviews of improvement plans and decision-making , and are able to discuss and execute their responses immediately. To date, the UX Research Room is being used for more than 80 projects a year on average.
Thorough pursuit of customer-oriented service