FinTech Course

Marketing (New Customer Acquisition)

In order to attract new cardholders, this role involves planning and promoting attractive campaigns, designing campaign pages, and strategizing and producing TV commercials and other advertising.

Marketing (Promotion Toward Existing Cardholders)

This role involves planning, drafting, and promoting campaigns for existing cardholders, including the promotion of shopping, revolving credit, caching, Rakuten Edy, etc., in a way that is tailored to various customer needs.

Corporate Sales

The main task of this role is to negotiate and secure agreements with potential retailers so as to allow the use of Rakuten cards at their stores. The role also includes securing agreements for the use of “Rakuten Edy” and promoting other Rakuten Group services.

Planning

This role involves analyzing card member attributes, card usage, campaign history, etc., and planning, drafting, and promoting new Rakuten Card products and services that meet customer needs.

Web Design

This role involves creating and managing web content such as campaign pages (banners, etc.) and members-only sites for recruiting card members, as well as distributing e-newsletters to promote the use of our services to our members.

Overseas Business Development

This role involves developing and promoting new card and payment businesses, M&As, etc., mainly in the U.S. and Taiwan, as well as promoting the acquisition of other financial licenses overseas.

Marketing

This role involves analyzing data toward acquiring individual customers, planning campaign promotions, implementing point programs across the Rakuten Group, and planning various financial services like Rakuten’s “Money Bridge.”
In addition, we develop apps and websites that serve as trading tools, as well as user interface aimed at the enhancement of customer satisfaction from the perspective of customer experience.

Product & Service Planning

This role involves sales promotion and service planning (planning and promotion of new products/services) for various financial products (domestic stocks, foreign stocks, futures/options, FX, etc.) through the internet.

Asset Formation Service Planning

This role involves product and service planning and promotional activities for long-term asset formation, including investment trusts, defined contribution pension plans, and wrap services using robo-advisor functions. We also support the expansion of the business foundation of independent financial advisors (IFAs), who are experts in providing asset management advice to clients from an independent and neutral standpoint.

System Planning and Development

This role involves work related to the design and implementation of applications, and developing systems that can handle new channels, such as smartphones and tablets. We are also engaged in planning and constructing the infrastructure to ensure stable system operation.

Customer Service

This role involves handling communication with customers via telephone, the web, email, etc., to respond to and support various customer inquiries and to enhance customer satisfaction.

Operation

This role involves ensuring smooth operations from opening accounts for customers to receiving trade orders and processing contracts.

Compliance

This role involves handling compliance-related matters for the company, including compliance, legal, risk management, quality management, and information security.

FinTech

This role involves handling services of latest technology such as Big Data/AI、block chain, and robo-advisor, and planning new services by promoting collaboration within the Rakuten Group.

Rakuten Life Insurance

Rakuten Life Insurance is one of the core businesses of Rakuten’s insurance group. It offers a wide range of products, including term life insurance, medical insurance, cancer insurance, comprehensive insurance for younger generations, and group credit life insurance for housing loans. By maximizing the strengths of the Rakuten Group and developing easy-to-understand, innovative services, we aim to closely support our customers and earn their trust.

Rakuten General Insurance

Rakuten Insurance aims to become a new type of non-life insurance company by combining traditional non-life insurances, such as automobile and fire insurances, with innovative internet services. By utilizing data science and other technologies, we deliver innovative non-life insurance and services.

Rakuten Insurance Planning

This company operates the “Rakuten Insurance Consultation Window” and acts as the point of contact and handler of sales and marketing for Rakuten Life Insurance, Rakuten General Insurance, and Rakuten Pet Insurance. Rakuten Insurance Planning provides a one-stop service for inquiries about Rakuten Insurance Group products, changes of address, etc.