"Rakuten DRAGON" Service Breathes Fire into Live Commerce

June 16, 2023
by RNN

Rakuten DRAGON is a new app that offers a platform and support functions for live commerce, from streaming to data analysis. It provides data unique to live commerce such as how viewers react to certain spoken keywords as well as what kind of information triggers a purchase, which can be used to increase marketing effectiveness. The service is getting ready to collaborate with other Rakuten services.

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