O2O Store for Korean Beauty Products Opened by Rakuten Ichiba in Harajuku

January 17, 2023
by RNN

Rakuten Group and Seeds Market have opened Kulture Market Supported by Rakuten in Laforet Harajuku department store in Tokyo in response to the recent popularity of Korean beauty products among the younger generation in Japan. The O2O (Online-to-offline) Rakuten Ichiba store showcases a range of such products and trends sold online for customers to sample, compare, and purchase in person.

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