Rakuten and Seiyu Merge Online with Offline in New Strategy

April 27, 2022
by RNN

On March 10, 2022, Rakuten and Japanese supermarket chain Seiyu held a press conference to announce the full-scale rollout of a new program using an OMO (Online Merges with Offline) strategy centered on Rakuten Points. "The supermarket business," Mickey stated, "is approaching a major turning point - set to enter a phase of massive growth."

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