Rebates Boosts Synergy Between Ebates and Rakuten

In December 2015, Rakuten launched the online "point back" website Rebates in Japan. Rebates is modeled after the US-based online "cash back" website Ebates, which now operates in 5 countries worldwide and is also part of the Rakuten Group. Using Rebates, you can earn Rakuten Super Points by shopping outside of Rakuten Ichiba, on over 2501 well-known e-commerce sites and official brand websites including Apple, JAL and GU.
In this report, RNN looks at how Rebates is combining the US-originated best practices of Ebates with the know-how of Rakuten Ichiba to develop its service, introducing elements from each such as effective tools and page design.
1. As of May 23, 2017