Rakuten Germany PROmotes Merchant Empowerment

In August 2016, Rakuten Germany launched a new program to enhance quality and stimulate growth for its e-commerce platform by empowering merchants through incentives. Rakuten PRO offers incentives such as discounted fees for merchants that clear various strict regulations, which is helping to increase the number of high quality merchants on the platform. This video takes a look at the thinking behind the creation of the program and the promising results it is already showing.