In August 2016, Rakuten Germany launched a new program to enhance quality and stimulate growth for its e-commerce platform by empowering merchants through incentives. Rakuten PRO offers incentives such as discounted fees for merchants that clear various strict regulations, which is helping to increase the number of high quality merchants on the platform. This video takes a look at the thinking behind the creation of the program and the promising results it is already showing.
About Rakuten News Network
Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.