Lifestyle Initiative at Rakuten Crimson House West

The establishment in September 2015 of Rakuten's Americas RHO at Rakuten Crimson House West in San Mateo, California, brought many group companies together under one roof. While these various companies each have their own corporate culture, they now share a common bond as part of the Rakuten Group. With this in mind, a "Lifestyle" initiative was launched from early 2016, with the aim of promoting the Rakuten corporate culture and creating a more pleasant work environment for everyone. This covered a range of aspects of life in the office, from Rakuten-specific customs to general issues such as commuting and food. In this report, RNN interviews key personnel behind the initiative, including the President of Rakuten USA, to find out how everything is progressing so far.