A Sweet Mother's Day Celebration at Taiwan Rakuten Ichiba

May 30, 2016
by RNN

While Mother's Day is celebrated all around the world, the presents given can differ between countries. In Japan, for example, bouquets of carnations are common gifts as a way of showing appreciation, but in Taiwan, many people like to give a sweet gift to their mother, and specialty cakes are a particularly popular choice. In line with this trend, Taiwan Rakuten Ichiba collaborated with some of its gourmet merchants on a campaign to promote their delicious sweets for Mother's Day. In this video, we report on Taiwan Rakuten Ichiba's Mother's Day strategy. Be sure to check it out, especially if you have a sweet tooth!

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Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.