International Initiative Support

As a global innovation company, Rakuten recognizes that keeping pace with the collective actions of international stakeholders working to tackle global challenges is critical. We strongly believe that these challenges, such as climate change, poverty, and social inequality, to name a few, are best addressed collectively on a multilateral basis.

With this as our guide, Rakuten is committed to taking shared responsibility for achieving greater good and aligning our strategies and operations with international frameworks and principles to achieve broader societal goals.

Sustainable Development Goals


The seventeen UN Sustainable Development Goals to be achieved by 2030 were made public in 2012 at the United Nations Conference on Sustainable Development in Rio de Janeiro, in order to replace and build upon the 2000 Millennium Development Goals. The purpose of the SDGs is to meet the urgent environmental, political and economic challenges facing our world. These international development targets are bold commitments to end poverty, protect the planet, and ensure that all people worldwide enjoy peace and prosperity.

Building upon these UN goals that seek a more sustainable society for all humanity, Rakuten is committed to making efforts towards achieving the SDGs and developing a more sustainable society for all.

SDGs and Rakuten sustainability

Rakuten, with over 70 services in 30 countries and regions, empowers individuals and businesses worldwide. Through our wide variety of services, partnerships and other initiatives, we address the Sustainable Development Goals Agenda in many ways, some of which are listed below.

Focus Area Rakuten's Approach Related Business and Initiative Examples

Local Community Empowerment

Rakuten was founded with the goal of revitalizing Japan by providing local businesses with services that empower them, through the power of the internet. As we have grown together with our partners to become a global company, our mission has remained unchanged: To empower communities and entrepreneurs around the world and to solve social issues with innovative services.
Related targets: 9.1, 9.5, 11.A

  • Rakuten services
  • Rakuten Institute of Technology

Sustainable Consumption

As a commerce company providing shopping, leisure and lifestyle services, and with over 45,000 merchants on Rakuten Ichiba and 35,000 hoteliers on Rakuten Travel alone, our influence on redefining consumption is considerable. We are committed to promoting more sustainable lifestyles by using standardized labelling to provide customers with information about the practices used in the product supply chains, regarding the environment, human rights, and the economic development of all stakeholders. We also provide services that encourage consumers to reuse and recycle.
Rakuten aims to ensure transparency regarding our business practices and to integrate sustainability information into our reporting cycle.
Related targets: 12.2, 12.5, 12.6

  • Earth Mall with Rakuten
  • Rakuma
  • Rakuten Kaitori
  • Rakuten Rental

Diversity and Equal Opportunities

We respect and value the individuality of our employees, recognizing the importance of their diversity for the creation of innovative services that respond to the needs of a global audience. We create and maintain work environments where discrimination is unacceptable and where all employees are empowered to reach their full potential, regardless of nationality, ethnic origin, gender, religious and political beliefs, age or sexual orientation.
Related targets: 10.3, 5.5

  • Labor Practices

Climate Change

We provide services that empower our business partners and customers to mitigate their environmental impacts, notably our innovative solutions for trading carbon offset credits, as well as our retail of low-cost renewable energy options and solutions.
Related targets: 13.2, 7.1

  • Rakuten Energy


As a partnership-oriented company with a global footprint, we are committed to leveraging our resources – services, technologies, and human resources – hand in hand with our stakeholders, to raise awareness of the Sustainable Development Goals and contribute to the realization of the sustainability targets listed above.
Related target: 17.6

  • Goals Beyond the Game

United Nations Global Compact

The United Nations Global Compact (UNGC) is the world’s most comprehensive voluntary corporate initiative with the objective of mainstreaming the adoption of sustainable and socially responsible policies by businesses globally. The compact was announced by former UN Secretary General Kofi Annan at the World Economic Forum in Davos on January 31, 1999.
Rakuten is not yet a UNGC member but we uphold all 10 UNGC principles and strive to conduct business responsibly.

Ten Principles of the UN Global Compact

Human Rights

  • Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and
  • Principle 2: make sure that they are not complicit in human rights abuses.


  • Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;
  • Principle 4: the elimination of all forms of forced and compulsory labor;
  • Principle 5: the effective abolition of child labor; and
  • Principle 6: the elimination of discrimination in respect of employment and occupation.


  • Principle 7: Business should support a precautionary approach to environmental challenges;
  • Principle 8: undertake initiatives to promote greater environmental responsibility; and
  • Principle 9: encourage the development and diffusion of environmentally friendly technologies.


  • Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery.