Rakuten's Data Empowers Local Governments

The second Innovation Forum for Local Governments event was held as a platform for Rakuten Group to share how its marketing knowhow and data can help local governments solve social issues and deepen their understanding of Rakuten's ideas for supporting regional economies. Check out the video and learn why regional governments are considering promoting the Furusato Nozei (Hometown Tax) program to travelers from Rakuten Travel as well as hear success cases of sales promotion through live commerce.