Rakuten Card's Profitable Creative and Web Design Efforts

Rakuten Card continues to grow at a remarkable rate, having now issued over 26 million credit cards in Japan*. The creative team behind Rakuten Card is focused on the goal of "profitable CWD (Creative and Web Design)" and is a keystone for the business's growth. RNN takes a closer look at two of the team’s main projects, aimed at improving the UI of the Rakuten Card app, and "API-nization" of back-end systems which has achieved a major boost in efficiency.

* As of the end of June 2022