Rakuten Rakuma Enhances the Circular Economy!

Rakuten Rakuma has taken on an innovative new business strategy that involves showcasing second-hand listings by reuse businesses in addition to focusing on the existing C2C (consumer-to-consumer) marketplace. By creating a path into the B2C (business-to-consumer) business that dominates over 50% of the reuse market for second-hand goods and working to enhance the circular economy, Rakuten is pushing forward toward realizing a sustainable society.