Rakuten Frontliner Program Launches at Spartan Chiba Race

On May 18, 2019, a Spartan race was held at Country Farm Tokyo German Village in Chiba prefecture, Japan, attended by over 5,000 participants. Competitors were able to lay their eyes on the new "super" category shirt for the first time in Japan at the Rakuten booth, as well as test out their strength with a punching machine in a competition to win special Rakuten-branded prizes. In addition, the launch of Rakuten Frontliner was announced on the day, which is an ambassadorial program aimed at empowering communities while promoting the Rakuten brand to people interested in Spartan races and other intense sports. Team Rakuten also came to push their limits at this race!