Sprint Week Speeds Ebates Rebrand Ahead

Ebates hosted a Sprint Week based on the popular "Design Sprint" by Google Ventures, with the aim of getting the whole company involved to accelerate the rebrand process of Ebates to Rakuten.

With the Ebates rebrand to Rakuten well underway and showing great results with new and existing members, RNN shines a spotlight on a significant event that has not only helped speed up the rebrand process, but also make sure it is flawless in all aspects.
Through this video learn:
- Why speeding up the process of the rebrand will help ensure "no member is left behind;"
- How Ebates is mapping out each process of the rebrand in phases;
- What were the responses of some of the participants in the sprint?
And more!