Taiwan Rakuten Ichiba: 10 years of Bonding Between Merchants and ECCs

Taiwan Rakuten Ichiba celebrated its 10th anniversary in 2018. It entered the Taiwanese market in 2008 as Rakuten's first overseas business, at a time when online e-commerce was just starting up in the country. Over the years, with the support of its EC consultants, it has grown to become one of the top 3 players in the industry, and boasts over 6,000 merchants nationwide. RNN takes a close look at the 10 years of Taiwan Rakuten Ichiba, and introduces an inspiring example of how the strong relationship between one EC consultant, Yah Fang and her merchant Taiwanese bakery Len Jen has benefitted the growth of both.
Don't miss out on a nostalgic trip down memory lane in this video!