Rakuten Mobile Opens First Dedicated Store in Osaka

Rakuten opened its very first dedicated store, "Rakuten Mobile Shinsaibashi Store," in July. Until now, Rakuten Mobile has primarily provided information on its services and carried out sales through its website, but the company decided to set up a bricks-and-mortar store after receiving requests from customers in the Kansai region for somewhere they can sign up for services in person. The Japanese smartphone industry has reached a critical turning point: what can Rakuten Mobile do to meet the needs of customers?