Rakuten Ichiba Collaborates with a Publisher on the Launch of Online Magazine for Smartphones

On April 14, 2015, Rakuten Ichiba and major Japanese publisher Gentosha launched GINGER mirror, a free quarterly fashion magazine for smartphones.
This magazine for smartphones brought together Rakuten Ichiba's huge lineup of products and Gentosha's production knowhow in an initiative that is the first of its kind in Japan.
With sales from mobile devices showing continued growth on Rakuten Ichiba as smartphones become more common, this movie looks at what people seek in online magazines for smartphones.