Guided by The Rakuten Group Code of Ethics, the Group has created systems to ensure that companies affiliated with the Rakuten Group comply with regulatory requirements. Related training is also conducted.
(Related link) The Rakuten Group Code of Ethics
The Rakuten Group conducts compliance training for executives and employees in order to raise awareness of legal compliance.
The Rakuten Group understands the importance of creating and maintaining an environment where the human rights of all employees are respected and job responsibilities can be carried out on the basis of mutual trust. Training is held for executives and employees to raise awareness of sexual harassment and other issues, and realize this vision.
The Rakuten Group has also established a harassment consultation desk to respond to reports of harassment and related complaints, and ensure that behavior constituting sexual harassment is dealt with appropriately.
The Rakuten Group has set up internal and external hotlines for Group employees to report violations or suspected violations of regulatory requirements, corporate ethical tenets, the Rakuten Group Regulations, or other company rules or regulations, and related issues.
Protection and Use of Personal Information
The Rakuten Group gathers personal information through Rakuten membership registration, product ordering and other processes. We also collect browser information, information on viewed pages and product searches and other information when Rakuten services are used.
The Rakuten Group provides services that help make our customers' lives richer and more convenient by using the characteristics of the Internet and making effective use of personal information. At the same time, we recognize that the personal information we collect is extremely important information, so stringent measures are taken to address the risk that such information will be leaked or lost. Customer information is used while giving appropriate consideration to privacy.
Use of Personal Information
The personal information of customers is used in the following ways:
Customer information is used to display information on web pages tailored to each customer. For example, the web page of a customer logged in as a Rakuten member displays the person's name, member rank, points accumulated and other information.
Member information displayed once a customer logs in is displayed only on that customer's browser. It is not displayed on the browser of any third party who is not logged in.
Recommendations are an advertising method in which information is displayed on products and services that match the customer's interests. There are two main ways of recommendations work on sites associated with the Rakuten Group. The first is called "retargeting." Retargeting displays a customer's product view history, purchase history, bookmarks and other information on web pages and email newsletters based on the customer's Rakuten member ID and browser cookies. The second is "product recommendations." This involves analyzing the customer's purchase history, page view history and other information linked to his/her Rakuten member ID, etc. and then recommending product and service information optimal for that customer on web pages and email newsletters. Both methods provide services using the customer's personal information, but personal information is not provided to any third party.
Initiatives for Protecting Personal Information
The Rakuten Group's Policy on Protection of Personal Information was established to ensure compliance with the law and appropriate handling of customers' personal information. Specific measures to mitigate the risk of information leaks and loss have also been instituted, and ISO/IEC 27001 certification, the international information security standard, has been acquired.
- 1. Organizational Structures and Company Rules
- RGR(the Rakuten Group Regulations) include rules on organizational structures and company rules to protect personal information and the like.
- 2. Employee Training
- Employees are regularly trained with e-learning courses, and other training is implemented if required by the job.
- 3. Raising Awareness and Spreading Knowledge on Protecting Personal Information
- Threats related to misuse of personal information, and information on matters identified by customers related to protecting personal information, are broadly communicated as necessary.
Measures Related to Illegal and Restricted Trade in Wildlife
Since its founding, Rakuten’s core mission has been to empower people and society through the internet. In accordance with the Rakuten Group Code of Ethics, we are committed to contributing to society as we build the corporate value of the Group. As part of our commitment to this mission and our cultural and ethical values, Rakuten is committed to working with our merchant partners to ensure their businesses are conducted in accordance with all applicable local and international laws and that products available on our e-commerce marketplaces are sourced in an appropriate and legal manner.
Rakuten follows all local and relevant international laws on animals and wildlife, including international conventions such as the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) and comprehensive regulations such as Japan’s Act for the Conservation of Endangered Species of Wild Fauna and Flora.
We will continue to evaluate and improve our policies and compliance measures, taking into account the perspectives of relevant stakeholders.
Measures to enhance the integrity of transactions on the Ichiba marketplace
As part of Rakuten’s ongoing efforts to strengthen compliance measures and in order to maintain the integrity of transactions on the Ichiba marketplace and the trust of our stakeholders, Rakuten announced improved and detailed guidelines, known as the Penalty Points System, to take effect on September 1, 2016. According to the Penalty Points System, if a merchant is found to be selling products that do not adhere to these guidelines, they may be subject to clearly stated financial and other penalties. The Penalty Points System is applicable to the infringement of rules and guidelines including those related to illegal and restricted wildlife products.
Measures related to goods and actions prohibited on Ichiba marketplace platform in Japan, including wildlife products
Rakuten’s specific measures related to goods and actions prohibited on the Ichiba marketplace platform in Japan, including wildlife products, include the following.
- Trade in and promotion of wildlife and wildlife products from endangered species is restricted subject to Japan's commitment as a signatory to the Convention on International Trade in Endangered Species, as well as national and local laws on commercial trade such as the Act for the Conservation of Endangered Species of Wild Fauna and Flora.
- In addition to relevant laws, Rakuten’s Ichiba marketplace policy also prohibits the sale of wildlife products including those which make use of whale, dolphin, ivory or sea turtle. A more comprehensive list of prohibited and restricted products is available at the link below and is regularly updated:
- Rakuten has strict compliance measures in place to ensure merchants adhere to legal requirements that are intended to restrict the sale of wildlife products to those that are sourced in an appropriate and legal manner.
- If a merchant is found to be selling products that do not adhere to the guidelines, the merchant will be liable for financial and other penalties in accordance with the Penalty Points System and, if they do not remove the product from the site within a specified deadline, operations of the store’s site may be suspended.
In order to maintain the integrity of transactions on the Ichiba marketplace and the trust of our stakeholders, Rakuten will continue to monitor the effectiveness and compliance of its monitoring programs, and make improvements as needed.
Rakuten is committed to active consultation with relevant stakeholders to enhance and improve its compliance programs.
- For more information on the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES)
- For information from TRAFFIC, a wildlife trade monitoring network and leading non-governmental organization working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.