Tokyo, February 10, 2021 - Rakuten, Inc. today announced that it would be collaborating with Dentsu Inc. and Dentsu Digital Inc. to plan and develop new Rakuten advertising solutions.
February 10, 2021
- Rakuten, Inc.
Rakuten, Dentsu and Dentsu Digital Collaborate to Begin the Planning and Development of New Advertising Solutions
- New solutions to deliver digital advertisements and ad effectiveness verification with a higher degree of precision
Rakuten aims to improve the precision of its digital advertising distribution and ad effectiveness verification through the new Rakuten advertising solutions planned and developed in collaboration with Dentsu and Dentsu Digital. These solutions will combine Dentsu’s expertise as a comprehensive advertising agency and data algorithms for optimized advertising with Dentsu Digital’s digital marketing insights, and make use of consumer behavior analysis data accumulated by Rakuten. Plans call for a beta version to be developed first, then after conducting trial version sales to corporations requesting advertisement through the Dentsu Group, the companies will use the feedback gained from these trials to improve the solutions, with the aim of offering full-scale services in 2021.
Rakuten and Dentsu have a history of supporting corporate marketing activities together, establishing the joint venture Rakuten Data Marketing in July 2017. Through these new solutions, the companies will build on their collaborative experiences and further utilize the data accumulated by Rakuten to support corporations in understanding their customers, and create marketing activities that are more in line with customer interests.
About the new solutions
Overview: Rakuten will collaborate with Dentsu and Dentsu Digital to plan and develop new Rakuten advertising solutions.
Features: New solutions will deliver digital advertisements with a higher degree of precision and provide improved accuracy for the verification of ad effectiveness.
Sales planned to start in 2021.