Rakuten Business Model

• Business Strategy

  The Rakuten Eco-system offers a unique business model whereby we organically integrate the various services offered by Rakuten Group so that our users, including those with Rakuten membership, can benefit from them in a more convenient and economical manner.

• Global Expansion

  Rakuten Group continues on the path toward the global implementation of our business to globally establish the Rakuten Eco-system, which is already gaining ground in Japan, create a mechanism to integrate various services on a global scale, and empower society through the Internet.