Our History

Since our foundation in 1997, innovation has been at the core of who we are. With the mission of "empowering people and society through innovation and entrepreneurship," and in line with our vision as a Global Innovation Company, we have engaged in many various businesses and services. Here are some key milestones in the history of the Rakuten Group so far.

1997-1999: Foundation of Rakuten and Launch of Internet shopping mall "Rakuten Ichiba"
2000: IPO and Expansion of Rakuten Group
2001: Future Vision to Reach "1 Trillion Yen of Gross Merchandise Sales" as Rakuten Group
2002: Business Model Innovation of Rakuten Ichiba
2003: Enhancement of Group Synergy
2004: Entry into Japanese Professional Baseball
2005: Strengthening Financial Businesses while Making Inaugural Push Outside of Japan
2006: Vision of Rakuten Ecosystem
2007: Further Investment in Human Resources
2008: First E-Commerce Expansion Overseas
2009: Enforcing Rakuten Ecosystem
2010: To be a Genuine Global Company
2011: Rakuten Ichiba Exceeds 1 Trillion Yen in Gross Transaction Volume
2012: Entering eBook Business and Official Start of "Englishnization"
2013: Rakuten Eagles achieves first ever Japan championship. Listed on the first section of the Tokyo Stock Exchange
2014: Enforcing Telecommunication and O2O Services
2015: Enforcing Sports and Culture Businesses. Expanding Overseas Financial Services

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