September 9, 2019
  • Rakuten Payment, Inc.

Rakuten Payment and Seven-Eleven Japan Agree to Introduce “Rakuten Pay” Smartphone App Payment Service

- Rakuten Pay to be available at 21,034 7-Eleven stores nationwide from October 1 -

Tokyo, September 9, 2019 – Rakuten Payment, Inc., a Rakuten Group company, and Seven-Eleven Japan Co., Ltd. today announced that the two companies have agreed to introduce the Rakuten Pay smartphone app payment service to 7-Eleven convenience stores around Japan. From October 1, customers will be able to make payments through the barcode displayed on the Rakuten Pay app at all 21,034 7-Eleven convenience stores*1 nationwide.

Rakuten Pay is a smartphone app payment service that allows Rakuten members to easily make payments with credit cards, etc. registered to their Rakuten account. When the service launches, users will be able to make payments at 7-Eleven stores by having the barcode displayed on the app scanned by a staff member at the cash register. By using the app, users can earn and use Rakuten Super Points, the Rakuten Group’s loyalty point program that is ranked number one for overall user satisfaction*2 among point programs. By linking a Rakuten Card credit card to the app, users can also earn points from both Rakuten Pay and Rakuten Card (1 point for every 100 yen spent)*3.

Seven-Eleven Japan and Rakuten Group have been collaborating in a number of fields to improve convenience for users. In October 2009, Seven-Eleven Japan introduced the Rakuten Edy e-money service across stores in Japan, and in November 2013, Seven-Eleven Japan became a Rakuten Card affiliate. In March 2019, it became possible for users to charge and check their Rakuten Edy balance at Seven Bank ATMs*4. The introduction of Rakuten Pay this year brings more payment options to 7-Eleven stores. By allowing 7-Eleven customers and more than 100 million Rakuten members in Japan to earn and spend Rakuten Super Points at 7-Eleven stores, the two companies are able to provide a more convenient payment experience that also offers better value to users.

By making cashless payments more widely available through the Rakuten Pay app and other services, Rakuten Payment aims to provide users with better value and more convenient payment experiences, and will continually strive to improve its services.


*1 As of the end of August 2019
*2 “Survey on Points Systems” Valid responses; 1,000. Online survey conducted by MyVoice Communications, Inc. in October 2018.
*3 Spending amount for earning points is inclusive of tax.
*4 Not available at some Seven Bank ATMs.

Service overview

Date of service launch: Tuesday, October 1, 2019 (to be confirmed)

Participating stores:
All 21,034 7-Eleven convenience stores in Japan

Overview:
Users will be able to make payments at 7-Eleven stores by having the barcode displayed on the app scanned by a staff member at the cash register. By using the app, users can earn and use Rakuten Super Points. By linking a Rakuten Card credit card to the app, users can also earn points from both Rakuten Pay and Rakuten Card (1 point for every 100 yen spent).

Photo of app being used:

About Seven-Eleven Japan
Seven-Eleven Japan Co., Ltd. operates more than 21,000 7-Eleven convenience stores across Japan. Seven-Eleven Japan pursues quality in all aspects from product line-ups, services, and sales floor customer experiences to store expansions, and consistently leads innovation in distribution services. Seven-Eleven Japan plays an important role in supporting the infrastructure of daily life for customers by offering new services which contribute to solving problems, both locally and in society at large, in an effort to turn its official slogan “Near and Convenient” into a reality for shoppers across the country.

About Rakuten Payment   https://payment.rakuten.co.jp/ 
Rakuten Payment, Inc. is a Rakuten Group company that provides services in payments and marketing. Established in April 2019, Rakuten Payment operates services such as Rakuten Pay (for store payments and for app payments), Rakuten Point Card, Rakuten Edy and Rakuten Check. Rakuten Payment provides convenient and safe payment services to customers and provides affiliated businesses with a wide range of payment services tailored to meet their diverse needs and support through marketing programs leveraging data.

About Rakuten Pay
Rakuten Pay is a payment service that allows users to make quick payments via a smartphone app by registering a credit card with their Rakuten Pay account. When shopping at eligible stores, users are able to make payments by scanning QR codes displayed on a tablet device in the store or scanning a printed QR code with their smartphone. Users of the Rakuten Pay service can earn Rakuten Super Points and use the points for making payments.

*Please note that the information contained in press releases is current as of the date of release.

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