April 17, 2019
  • Rakuten, Inc.
  • KDDI Corporation
  • au Commerce and Life, Inc.

Rakuten to Begin Providing Comprehensive Logistics Service “Rakuten Super Logistics” for Merchants on KDDI’s Internet Shopping Mall, Wowma!

Rakuten and KDDI aim to make e-commerce logistics more efficient and improve convenience for customers through cooperation and competition in the area of logistics

Tokyo, April 17, 2019 – From today, Wednesday, April 17, Rakuten, Inc. will begin providing the comprehensive logistics service “Rakuten Super Logistics for Wowma!” for merchants on the internet shopping mall Wowma!, operated by KDDI Corporation and au Commerce and Life, Inc.

Since November 2018, KDDI and Rakuten have been mutually using the assets held by each company in the areas of payment, logistics, and telecommunication to further bolster the competitiveness of each companies’ services in these fields under a strategy of cooperation to promote competition. The initiative in the area of logistics is part of this initiative.

Rakuten has established the “One Delivery” vision for a comprehensive end-to-end logistics service, and has been working to bolster its in-house logistics services such as Rakuten Super Logistics, which offers comprehensive logistics services from product storage through to shipment for merchants on Rakuten Ichiba, and Rakuten EXPRESS, Rakuten’s door-to-door delivery service.

Until now, Rakuten Super Logistics has provided its services to merchants on Rakuten Ichiba. Through this new shared initiative, Rakuten Super Logistics has extended its service*1 to cover merchants on Wowma! as well, allowing Rakuten to contribute to the efficient and secure delivery of goods to Wowma! customers. KDDI and aCL will actively encourage Wowma! merchants to use Rakuten Super Logistics.

Going forward, KDDI and Rakuten will continue to mutually use the assets held by each company in payments, logistics and telecommunications to further improve service quality and convenience for their respective customers.

*1 As of April 2019, only merchants that have stores on both Wowma! and Rakuten Ichiba are eligible for this service. There are plans to expand eligibility in the future.

Overview of “Rakuten Super Logistics for Wowma!”

  1. Overview
    A logistics fulfillment service for merchants on the general shopping mall Wowma! The Wowma! logo will be attached to packing boxes of eligible goods, which will then be shipped.
    *Due to size and other limitations, there may be goods that are shipped without the logo.
  2. Eligibility
    Merchants on Wowma!
    *As of April 2019, only merchants that have stores on both Wowma! and Rakuten Ichiba are eligible for this service. There are plans to expand eligibility in the future.
  3. Application method
    Application can be made through the Wowma! merchant website.
    *This is a direct contract with Rakuten. A review process is required in order to use the service.
  4. Service start date
    April 17, 2019

The One Delivery concept
In recent years, the increasing number of missed redeliveries, staff shortages and other issues faced by the domestic logistics industry are becoming broader issues for society at large, and e-commerce merchants are finding it increasingly difficult to ensure stable operations. In order to address these issues, Rakuten has established its “One Delivery” vision for a comprehensive logistics service to manage processes ranging from product orders to deliveries for merchants on the Rakuten Ichiba marketplace, in which the company is undertaking various initiatives.

Rakuten Super Logistics (https://logistics.rakuten.co.jp/)
Rakuten Super Logistics offers comprehensive distribution services from storage to shipment for products from merchants on the Rakuten Ichiba marketplace. It provides a high-quality logistics service covering everything from the arrival of goods at the warehouse to delivery, and offers services that meet the unique requirements of each merchant, such as gift-wrapping or the attachment of promotional materials. By outsourcing their delivery work to Rakuten Super Logistics, merchants are free to focus on tasks such as product planning and marketing.


*Please note that the information contained in press releases is current as of the date of release.

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