December 20, 2017
  • Rakuten LIFULL STAY, Inc.
  • Leopalace21 Corporation

Rakuten LIFULL STAY Launches Full Service Management Plan for Leopalace21’s Vacation Rental Properties

- Ota Ward property to be renovated and offered as National Strategic Special Zone vacation rental -

Tokyo, December 20, 2017 - Rakuten LIFULL STAY, Inc., a Rakuten Group company providing vacation rental services, today announced it will begin supporting property developer and manager Leopalace21 Corporation in the establishment and operation of National Strategic Special Zone vacation rental properties.

With this agreement, Leopalace21 becomes the first company to make use of Rakuten LIFULL STAY’s new Full Service Management Plan for real estate operators and owners of vacation rental properties and budget lodging facilities. Under the plan, Rakuten LIFULL STAY will undertake a series of duties relating to the management of accommodation facilities as vacation rental properties, such as guest acquisition, vacancy management, responding to inquiries and cleaning. The service is aimed at corporations and individuals who want to make use of idle property assets but lack the expertise or time to manage vacation rental properties themselves.

The service is currently available in Tokyo’s 23 wards, Kyoto City, Osaka City, Fukuoka City, the main island of Okinawa and Miyako-jima. Sapporo City and Nagoya City are scheduled to be added in the first half of 2018, and the coverage area is scheduled to be steadily broadened thereafter. For service details please refer to Rakuten LIFULL STAY’s website (

Leopalace21 is also scheduled to partner with Rakuten LIFULL STAY to renovate an apartment in the Leopalace Hasunuma Daiichi building, which is located in the Ota Ward, Tokyo, where it is currently possible to offer “National Strategic Special Zone vacation rental properties” to travelers. In January 2016, Ota Ward became the first local government to take advantage of a special system under the Hotel Business Act based on the National Strategic Special Zone Act (2013) to permit the provision of vacation rental properties. Once the renovation is complete, the apartment will become the first National Strategic Special Zone vacation rental property offered by Leopalace21.

Leopalace21 and Rakuten LIFULL STAY will continue to collaborate on refurbishing properties as National Strategic Special Zone vacation rental properties nationwide. The two companies are aiming to provide services that respond to diverse accommodation needs.

Leopalace21’s National Strategic Special Zone vacation rental properties are scheduled to be posted on the vacation rental property website (tentatively named Vacation STAY) to be launched by Rakuten LIFULL STAY after the Private Lodgings Business Law comes into effect, most likely in June.

Leopalace21 and Rakuten LIFULL STAY will utilize the knowledge and expertise obtained through this partnership to plan measures for dealing with vacant rooms at existing properties, improve the earning capacity of owners, and develop high-earning products.

Full Service Management Plan overview
Name of service: Full Service Management Plan
Service provider: Rakuten LIFULL STAY
Service commencement date: December 20, 2017
Website URL:
Service coverage: Owners of vacation rental properties and budget lodging facilities, real estate operators, etc.

Main service content:
• Support attracting guests
• Management of vacancies (inventory)
• Customer support
• Cleaning services
• Provision of smart locking systems etc.

Property overview
Property name: Leopalace Hasunuma Daiichi
Address: 6-9-10 Nishikamata, Ota Ward, Tokyo
13 minutes walk from JR Kamata Station
5 minutes walk from Hasunuma Station on the Tokyu Ikegami Line

  • A rendering of the planned vacation rental property within Leopalace Hasunuma Daiichi

Overview of Rakuten LIFULL STAY
Company name: Rakuten LIFULL STAY, Inc.
Address: Otemachi Financial City Grand Cube 3F 1-9-2 Otemachi, Chiyoda-ku, Tokyo
Representative: Representative Director Munekatsu Ota
Details of business: Providing services related to vacation rental platform
Date of establishment: March 2017

Overview of Leopalace21 Corporation
Company name: Leopalace21 Corporation
Address: 2-54-11 Honcho, Nakano-ku, Tokyo
Representative: President and CEO Eisei Miyama
Details of business: Construction, leasing management and sales of apartments, condominiums, houses etc. Development of resort facilities and hotel management, broadband communications, elderly care and other businesses.
Date of establishment: August 1973

*Please note that the information contained in press releases is current as of the date of release.

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