Rakuten Rakuma Launches Service to Eliminate Counterfeit Goods

February 9, 2024
by RNN

Rakuten Rakuma, Rakuten's second-hand marketplace app, has joined forces with KOMEHYO, Japan's No.1 brand reuse company, to formally launch Rakuma's authentication service. Over 400 brand items can be checked using the judgement of professional appraisers and AI-powered appraisal technology with 99% precision.
Hear representatives from both Rakuten and KOMEHYO share their thoughts on eliminating counterfeits from the C2C market, as well as an interview with an actual user of Rakuma's new authentication service.

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