Collaborative Initiatives by Rakuten Ichiba to Energize Industries

September 29, 2023
by RNN

Rakuten Ichiba is currently promoting the vitalization of different industries in order to achieve its domestic e-commerce GMS (gross merchandise sales) target of 10 trillion yen by 2030. This time we take a look at two new strategies Rakuten Ichiba is using in the outdoor/DIY industry: promoting e-commerce transition and offering branding support.

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Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.