Rakuten Rewards' Big Give Week 2023 Recap

July 26, 2023
by RNN

Over 700 stores participated in "Big Give Week 2023," one of Rakuten Reward’s largest annual campaigns. The success of the campaign was driven by a strategic influencer campaign and clear key marketing concepts aimed at the target demographic, millennial women. Watch the video to see the advertising spot, three fun short videos used by influencers, as well as the exciting campaign results.

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