Rakuten Ichiba Presents Trends for Summer Gifting Season in Japan
- July 12, 2023
- by RNN
In this video, RNN reports from Rakuten Ichiba's presentation on summer gifts in Japan. Recently, more casual-style Ochugen (summer gifts) as a way to express feelings of gratitude have become increasingly more common, and the market is growing. Check out the video for a Rakuten Ichiba representative's presentation of the situation as well as a sample of gourmet treats perfect for summer gifts.
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