Rakuten Begins Issuing Green Life Points for Eco-Friendly Actions!

Rakuten Group has begun awarding Green Life Points in addition to Rakuten Points* for eco-conscious purchases such as energy-saving appliances, label-free beverages, and second-hand goods. Six different Rakuten services in Japan will be eligible for the campaign: Rakuten Ichiba, Rakuten Rakuma, Rakuten Fashion, Rakuten 24 Drink-Kan, Rakuten Bic, and Rakuten Travel. This campaign is part of the Green Life Points promotion program led by Japan's Ministry of the Environment.

*Green Life Points can be used as regular Rakuten Points for purchases.

*Campaign periods are different depending on the service.