Viki Has Fun with K-Drama Tropes to Boost its Brand

Rakuten Viki, the globally popular streaming platform dedicated to K-drama and entertainment, has seen its usership growing, and in the hope of further raising its profile it launched a fun marketing campaign in partnership with digital production company Wong Fu Productions. We examine the motives behind the partnership and the success of the campaign, which was comprised of four short online videos featuring a host of influential online talents. Plus, we also share a few clips of this hilarious content!