Viki Has Fun with K-Drama Tropes to Boost its Brand

December 22, 2022
by RNN

Rakuten Viki, the globally popular streaming platform dedicated to K-drama and entertainment, has seen its usership growing, and in the hope of further raising its profile it launched a fun marketing campaign in partnership with digital production company Wong Fu Productions. We examine the motives behind the partnership and the success of the campaign, which was comprised of four short online videos featuring a host of influential online talents. Plus, we also share a few clips of this hilarious content!

About Rakuten News Network

Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.